I’ve put a lot of thought lately into what it takes to become an expert these days. The answer is “not much.” This is great news for everyone looking to really make a name for themselves in their specific niche. I thought I would include some easy tips for those looking to become real “experts.”
1.) Schedule a time to talk for free to your local University. This is a great way to add value to the college students, and it gives you instant creditiblity within the community.
2.) Submit Press Releases for all of the major – or not so major – events in your business
3.) Say yes. Saying yes to every opportunity that you get to speak in public makes you credible in the public eye. This is a great strategy. After you become known for speaking, it is actually to your benefit to cut down on the speaking for free and become a sought after speaker. It all comes down to how you market yourself…
Health, Wealth & Happiness,
Brad Dohack
Posted on: March 2nd, 2009
The other day, I was headed to a speaking engagement on Geographical targeting using Google Adwords. The gas guage in my car glared “E,” so I pulled into the nearest gas station. I usually make these types of ‘waiting’ situations productive for myself, so I was talking on the phone and washing my windows at the same time. A few seconds later, I noticed a gentleman come over to my pump and stare at it. He certainly did not appear to be the gas station attendant. As I mentioned I was speaking on the phone, so I did not have a chance to ask the man what he was doing. I saw him fumbling around with something, but I didn’t get it too much thought. After the gas had finished pumping, I meandered over to the pump and noticed what he had been doing. He put 3 business cards in the slits of the gas pump contraption. He was promoting his affordable health insurance plans.
In digesting what all just happened, I was actually proud of the guy for thinking outside the box and finding a ‘free’ way to promote himself. Now, I didn’t purchase anything from him, but those cards might just fall on the lap of a qualified prospect.
So, what are you doing these days to cut marketing expenses, but improve marketing techniques. Just because you have to cut back on expenses in some instances, does not mean you should do less marketing. It just means that you have to get smarter about how you market yourself. Bang for the buck, internet marketing is undoubtedly the best out there. If you specifically advertise on Google, you can write the worst ad in the world, and if no one clicks it, it’s free. On the other hand, if you write a terrible yellow page ad, you pay for it and have to live with it for a long time.
Where are your marketing dollars going?
Posted on: January 21st, 2009
I’ve found recently that my inbox has been bombarded with requests to join a plethora of different Web2.0 sites. It’s gotten to the point that almost no human being could keep up with all of these requests and still maintain a productive life…or has it? Based on my research, I’ve found the 3 main sites that I choose to keep updated, each for a specific reason.
In my mind there is no real battle between Facebook and MySpace. I have accounts at both, but put my focus on Facebook. Most people are on it at this point, so there’s no real need to go into much depth about how great of a tool it is. I use it more for keeping up with friends than for business purposes. I have attempted to use it to spread word about some of my projects like Remote Restore and Magic Flash Drive, but I’ve never had too much luck there. I actually got kicked off Facebook one time for soliciting someone to help me spread the word! Talk about an all time low! It was a terrible feeling to know that I lost all of my friends. Thank God it was only temporary.
The 2nd Web2.0 site I keep up-to-date is LinkedIn. LinkedIn has much higher rate of professionalism. You can find CEO’s of companies on the site frequently. This can be a great tool for a sales person to get a way in the door.
Finally, Twitter is the newest tool in my arsenal. It’s basically just status updates, but you get to build lots of value for people…if you choose to. Many people will write that they are just “going to the grocery store” or something of the sort. This information is all fine and well, but people like to be intrigued. If you watch a good movie, read a good book, or just have great advice that you would like to share, Twitter can be a huge resource for you. Within 2 weeks, I’ve had people asking me about more details about what I’m promoting and so forth. It’s an extremely powerful tool.
Finally to keep all of this going at once, I recommend using a tool such as http://www.hellotxt.com. You can update all of your statuses for all the sites with one click. Pretty nifty if you ask me.
Posted on: December 30th, 2008
Wow, We are getting unbelievable close to launching the new product at Remote Restore. It’s called the MagicFlashDRIVE. The webpage is http://www.magicflashdrive.com. You can check out a couple of the videos we have been working on to demonstrate the power of this device. Now you can simply purchase the MagicFlashDrive, and it includes 1 year subscription to Remote Restore, “Where we fix your pc online in real-time.” It also has a free software resource library worth over $3,200. This is a big deal! I had 1 minor set back today though…I’ve done most of the web design personally, and we brought in another guy to do the shopping cart and get the affiliate program up and running. He uploaded new buttons to the page today, and in the process reverted the entire webpage to 3 weeks ago! Lesson learned…from now on I will back up the page. Make sure you don’t make the same mistake! it’s an easy one, but dumb at the same time. Sounds like tomorrow we’ll be live with everything though. Stay tuned!
[google 8979272996288726809 Magic Flash Drive]
Posted on: November 7th, 2008
With the multiple businesses that I’m growing at the same time, the reality of the “no stone left unturned” saying is true more than ever. I’ve spent the past 2 years of my life preparing for this opportunity. I’ve always preached the importance of networking, but the relationships built over the past 2 years make growing a business much easier (like it’s easy at all!). When it comes down to it, the name of the game in business is about trust. Once you develop relationships, business becomes much easier because of the trust you’ve developed over time. That’s why personal referrals work much better than cold calls, because a recommendation from a person whom you trust goes a long way.
I’m going to start loading “video diaries” as part of the blog, just to make it more interactive.
Posted on: November 7th, 2008
Well I have entered the world of blogging. I’ve spent quite a bit of time getting this page up, so I will certainly utilize it! Stay tuned…
Posted on: October 23rd, 2008
