I just discovered today the beauty of using permalinks.  It’s amazing how powerful they can be.  If you use WordPress, permalinks can rename the url of your blog page to the actual title of the blog post.  For instance, using the All in One SEO package, click on the title of this blog.  This will give the blog its own page within my website, then change the name of the page and the url listed to “using permalinks”.  Pretty clever.  This really helps with SEO!